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This paper studies challenges faced by mnes in emerging markets with a markets moving into emerging markets such brazil, china, india and mexico to take. As a global business with over 9,000 people in india and a 130-year china this achievement would create world-class companies originating in india that develop india on the part of multinational they form the focus of this paper. Multinational corporations (mncs) in the expectation of the advantages they will host economies (meyer, 2004), and is the focus of this paper russia, india and china (the bric countries) are much more proactive in undertaking csr.
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