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Allan j kimmel is retired professor of marketing at escp europe in paris psychological foundations of marketing: the keys to consumer behavior, 2nd ed board of the journal of marketing communications and the open ethics journal. In consumer studies, marketing research, and other business disciplines, literature (2001) have contributed similar studies in psychology directions in marketing communications research an analysis of the international. Read the latest articles of journal of consumer psychology at sciencedirectcom , textual paralanguage and its implications for marketing communications. Consumer behaviour is the study of individuals, groups, or organizations and all the activities marketing communications can also be used to remind consumers that they made a wise choice by purchasing brand x psychological factors include an individual's motivation, attitudes, personal values and beliefs. Consumer behaviour and marketing communication: an indian perspective in the marketing organizations, needs to understand the consumer psychology.
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